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Retention Marketing Manager (Senior)
Vienna - Full-Time - m/f/d
GoStudent is a scale-up, venture-backed, Edtech platform disrupting the tutoring market
and bridging the knowledge gaps of young students. We want to shape the future of learning
as the first digital tutoring platform, truly dedicated to the idea of “Students first”, with
products that are perfectly tailored to the fast-paced & digital lifestyle of today's students.
We aim at a 5X-10X growth in the next 12 months in DACH and international markets. This is
why we need you to feed the sales pipeline with thousands of qualified leads! This is a unique
opportunity to make a significant impact in Education. Are you up to the challenge?
What you’ll do:
Contribute to the overall goal of providing a great user experience across channels
and increase engagement, retention, and upsell opportunities.
Understand our users needs, create personas and segment users according to
revenue potential and level of engagement (e.g.: detractors vs. promoters).
Map out and optimize the user journey/experience and set up automated processes.
Identify and track predictors that lead to higher engagement and upsell opportunities.
Use cohort analyses to measure and forecast customer retention according to
seasonality, purchased subscription, tutoring subjects, level of engagement...
Identify and A/B test new product features to push user engagement.
Create content for 1-to-many communication with parents and tutors (newsletters).
Build loyalty and referral programs for parents, students and tutors.
Be partly accountable for the development 'of retention rate, upsells and NPS.
Who you are:
6+ years of B2C Performance Marketing experience in a fast-growth company.
Data-driven personality with the ability to synthesize, analyze and interpret data
(including KPI reports) and transfer into actionable steps.
Deep understanding of marketing technologies and media platforms (e.g. Google
Analytics, Facebook Ads, Google Ads, Hubspot CRM, etc.).
Thrives in a fast-paced and innovative environment: you get bored with routine and crave
for knowledge and new experience.
Leadership presence; experience leading people and/or projects.
Proactive, getting-it-done mindset - you are not afraid to get your hands dirty.
Working proficiency in English and German.
What we offer you:
An annual gross salary starting at €60.000, depending on qualifications.
International relocation expenses covered.
A unique opportunity to be an early member of a rapidly growing team with a
fast-track career opportunity.
An amazing and flexible startup atmosphere with highly motivated, young and
Flexible working hours, partly from home and in our modern office in the 2nd
district in Vienna, 5min walking distance from Praterstern train station.
Team events on a regular basis and an amazing roof-top terrace with a view.
Coffee and snacks for free all week, beer and wine on Friday evenings.
International surrounding with private courses to improve your language skills.
You believe you are the perfect fit for the Retention Marketing Manager position? Apply
now and join our team of 50+ employees, 1.000+ tutors and 4.000+ customers (growing at
20% MoM!) and be part of the change in Education!
Send us your latest CV and share with us examples of your past work (mainly how you
You want more? Check out what our team members say about GoStudent on Kununu
and visit our Instagram
career page for a behind the scenes glimpse!