Head of Customer Analytics and Segmentation
A distance / Berlin - English - m/w/d
Flexibility Fast-Track-Career Team Events
At GoStudent, we work passionately every day to fulfil our mission in building the #1 global school and unlocking the potential of every student through personalised tutoring! GoStudent is a leading international scale-up and venture-backed EdTech platform that is revolutionising the world of tutoring. With €591m raised in investment to date, we have some ambitious plans ahead, in the form of M&A, product development and sustainable growth. With that in mind, we are looking for someone experienced and passionate to join our mission!
- Lead segmentation strategy: work together with marketing, consumer insight and brand strategy to develop and roll out segmentation and digital audience strategy.
- Drive development and usage of advanced segmentation across paid, and owned channels to improve marketing efficiency and loyalty.
- Support choosing CDP, DMP, personalization tools and other related customer technology platforms, and help marketing team to execute targeted campaigns across all digital properties.
- Analyze and integrate customer behavior across all touchpoints to develop cross channel communication strategy.
- Create 360 customer data model and Drive personalization across all communication channels using advanced consumer segmentation.
- Scope, build and analyze test-and-learn campaigns to incrementally improve customer experience.
Who you are:
- 7+ years working in CRM analytics, digital marketing analytics, expertise across data and marketing technology, personalization and marketing automation.
- Proficiency in advertising technology and related platforms, primarily around CDPs, DMPs, DSPs, and Ad Servers.
- Excellent communication and presentation skills in English. Experience in driving business and customer use cases powered by data and technology.
- Experience with development of advanced segmentation using machine learning algorithms and incorporating models into owned and paid channels.
- Proficiency in SQL, Python and predictive modelling.
What we offer you:
- International relocation expenses covered.
- A unique chance to be an early member of a rapidly growing team with a fast-track career opportunity.
- A fantastic and flexible startup atmosphere with highly motivated and open-minded colleagues.
- Flexible working hours, partly from home and partly from one of our office locations in Europe.
- International surrounding with 30 private tutoring courses per year to improve your language skills.
- Plenty of localised office benefits depending on your location!
As we continue to revolutionise the world of tutoring, we are looking for born leaders who feel right at home in a competitive and fast-paced environment. Are you daring and looking to make a difference? Would you like to share your expertise and support GoStudent in achieving its goals quickly, in close cooperation with our C-Level management and founders? As a part of the management team, you’ll be able to implement your big ideas, build processes and structures that ensure our ongoing growth, and lead a motivated and passionate team to ensure they unlock their full potential! If this sounds good to you - board the rocket, fast-track your career and get ready to join us in revolutionising the world of tutoring!